Mystic Toad Press Blog

You can only make money with the Mail Order Magazines if you understand exactly WHO reads them. The Mail Order Magazines are trade papers read almost exclusively by Mail Order Dealers or by Opportunity Seekers, who are in reality aspiring Mail Order Dealers. They will only buy merchandise that will help them in the operation of a Mail Order Business.

It is almost always a waste of money to advertise merchandise which is intended for general consumption in the Mail Order Magazines… unless you are offering it on a wholesale or drop-ship basis.

Below is a brief description of 22 products or services that can be sold successfully through the Mail Order Magazines.

1. RUBBER STAMPS - Every Mail Order Dealer purchases at least one name and address rubber stamp. He also purchases “stock stamps” with slogans such as “Big Mails Wanted”, “Commission Circulars Wanted”, “Third Class Mail”, “Your Ad Solicited”, etc. Rubber stamps sell well in the Mail Order magazines because dealers use them in the conduct of their business.

2. MAILING LISTS - Mail Order Dealers constantly buy mailing lists of the ever present Opportunity Seekers, New Mothers, Book Buyers, Gift Buyers, etc. You can sell mailing lists on plain paper or gummed labels. Naturally you can charge more for the lists on gummed labels.

3. BIG MAILS - Anyone who regularly advertises “Big Mails” in the Mail Order magazines will get orders for them. Big Mails consists of envelopes full of Mail Order Magazines, Adsheets and circulars of every imaginable kind. The “Big Mail Order Dealer” earns his profit by selling a variety of sizes of ad space and subscriptions in the publications which he co-publishes. He also makes money from the items offered on the circulars which he includes in his big mails.

4. CIRCULAR MAILING SERVICE - Set up an efficient, and a good dependable mailing service so that dealers can get their circulars into the hands of real Mail Order buyers, advertise it regularly in the Mail Order Magazines. and you will soon have all the circular mailing business you can possibly handle.

5. PRINTING - Every mail order dealer buys printing. He buys envelopes, sales letters, circulars, booklets, catalogs, adsheets, brochures, price lists, letterheads, mail order magazines and a thousand other things. If you do mimeographing, letter press or offset printing, advertise your service in the mail order magazines. It is probably the mail order magazines’ Number One All-Time Profit Maker.

6. INFORMATION FOLIOS - Mail order dealers will always buy information that will help them succeed in the mail order business. Folios that deal with any practical aspect of mail order selling can be sold through the mail order magazines. If you have produced your own folio and are willing to drop-ship orders for other dealers you will definitely make money.

7. DROP-SHIP AND WHOLESALE OFFERS - If you have a large stock of merchandise which is suitable for mail order sales, and are willing to supply it on a drop-ship (single order at wholesale prices) or on a wholesale basis, then you should advertise in the Mail Order Magazines. Dealers are constantly looking for new products to sell by mail. If you plan to sell on a wholesale basis only, you should offer your product in very small wholesale lots, if possible. Most Mail Order Dealers are part-timers and do not have vast sums of money to invest in untested merchandise.

8. SAMPLE COPIES OF MAIL ORDER MAGAZINES - Mail order dealers have a very insatiable appetite for new mail trade magazines, which is why hundreds of them come into existence and then disappear every year. If you publish or co-publish a mail order magazine, advertise sample copies of it in other publications and you will get requests for it.

Regard your sample copy as a “leader item” or as a “good will builder”. It should be your way of getting your other offers into the hands of a very many prospective mail order buyers. You will probably sell some ads, but do not expect to sell too many subscriptions. Except for a few of the leading publications, very few people subscribe to mail order magazines.

9. GUMMED LABELS - Labels of any kind are “naturals” for many of the Mail Order Magazines. (Name and address labels, shipping labels, addressing labels, slogan labels, etc.)

10. NAME LISTING SERVICE - Whether he admits it or not, most every mail order dealer is a “Big Mail Addict”. If you compile mailing lists and work with another dealer who does, dealers will pay to put their names on the lists. You can advertise you name listing service in any mail order magazine and get orders for it.

11. COMMISSION CIRCULARS - There are circular mailers who watch every issue of every mail order magazine, always looking for new sources of commission circulars. There is no better way to advertise commission circulars than by placing ads in the mail order magazines.

12. COPY WRITING SERVICE - If you have a natural flair for writing ads, sales letters and circulars… and if you have a good basic knowledge of mail order selling , you can sell your services through many of the better mail order magazines. There are very few good mail order copy writers at present. Here is a very basic need… can you fill it?

13. AD DESIGN - Another service which is greatly in demand, the commercial artist who can create eye-catching ads and circulars which dealers can use to sell their products. There are only a few dealers who are now offering this service, but there is room for a dozen or so.

14. TYPESETTING - Most mail order printers and magazines now require “camera-ready” copy. This had created a big demand for dealers who offer a quality, reasonably price typesetting service. At present there are dealers who do mail order typesetting that have so much business they don’t even bother to advertise..

Related to typesetting, are the “clip-art” books which are used by dealers who prepare their own “camera-ready” copy… Right now as always, you’ll find clip-art books advertised in mail order publications.

15. PEN PAL, LONELY HEARTS MAGAZINES - For some reason, you will find that the mail order magazines have always been good places to sell these types of publications. It may be because they are the only kinds of magazines, other than the mail order magazines that are co-publishable.

Most mail order magazines will accept ads for legitimate matrimonial and pen pal magazines; however, very few will accept any “adults only” ads. Too many readers object and some mail order dealers are minors.

16. HOBBY MAGAZINES - You can sell almost any kind of hobby publications through the mail order magazines. This is because many dealers handle hobby merchandise and are always looking for new ways to sell it. Many dealers and readers are hobbyists and collectors themselves.

17. FORMULAS - Dealers buy formulas for two reasons. Some dealers reprint the formula and sell it by running ads in national publications. (”Sure way to kill cockroaches”, etc.) Some even manufacture the product itself and sell it by mail.

Closely related to formula selling is recipes selling. If you can create new recipes or have exceptional ones, you advertise and sell recipes over and over again.

18. CATALOGS - If you can produce low cost catalogs which dealers can mail to their customers offering books, novelties, gift items, baby merchandise, printed forms, etc., you would be well advised to offer your services in the mail order magazines.

19. UNPRINTED DEALERS MERCHANDISE - If you can supply merchandise which the dealer can use in his mail order business, at bargain prices, you can sell it profitably in the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, etc. There are a few successful dealers who even sell large, bulky items like typewriters, mimeograph machines, file cabinets, paper cutters, and printing presses by mail.

20. AD SPACE - Every mail order dealer buys ad space. If you publish or co-publish a mail order magazine, tabloid or adsheet, you can sell ad space by advertising it in other mail order magazines.

21. ADS TO RUN UNDER YOUR OWN NAME - Can you supply ready-made ad copies which other dealers can run under their own names and fill their orders on a drop ship basis? If so, print up your ads and sell them through the mail order magazines. If you can supply “camera ready” ads and circulars, so much the better!

22. MAIL ORDER PLANS - Opportunity seekers are always looking for new mail order plans. If you have some practical legitimate workable plans that others can use to make money by mail, print them up and advertise them in the mail order magazines.

You will find that 99% of all the ads in the mail order magazines fall into one of the categories listed above. If you are selling a product or service that fits into one of these categories, you can safely advertise it in the mail order magazines.

Copyright 2004 by DeAnna Spencer

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118 118 Directory Enquiries is now the principal directory enquiries facility in great britain and 1 of the greatest as well. Need a telephone number quick, use 118 118’s Directory Enquiries for the information you require.

If we discuss around how noticeably the firm has accomplished since the firm was 1 st announced to the market folk should notice that this is a lot. Over fifty percent of the Great British market want to use the directory enquiry business offering over any other. This confirms that the directory company can be reliable and that the company gives you a service which works considerably well & the the UK target market use around a day to day basis. Although you associate the directory enquiry firm with just suppliers of business & UK public telephone numbers, you will see that the firm now offer furthermore than this. You yourself can often rely on 118 118 to offer one with train times in both arrivals and departures, this is for the huge mass of train travels up & down the Britain, the directory business will also be able to tell you yourself cinema time schedules and film schedules for any British movie theatre you require, you yourself should take the option to discuss the film time schedules with the directory business or 118118 will transfer you right to the cinema you want to speak to. Really a lot of the UK customers only connect the the directory firm service with the phone however 118 118 has presently branched out somewhat further than this.

The business additionally offers a text SMS service offering, all this provides the directory enquiry firm UK customers to gain access to the most current sports scores in all the prime sport leagues, bar quiz help where you can MMS and ask 118 118 a question & 118.com should SMS one back with the correct answer, lottery results can be text msg to your mobile phone as well. Although this is not a low-cost service if you are desperate and in real need of any info then the 118.com text message offering is going to be greatly useful to you.

Small town, big town, it doesn’t matter, if you have a small area in your backyard that you can use for planting, then you can make money growing small plants at home. Actually you can make pretty good money on 1/40 of one acre. That’s an area about 30 feet by 40 feet.

You will be amazed at how many plants you can fit in an area that small, and at how much money you can make. Even apartment dwellers can do this! If you live in an apartment, just to get a feel for how fun and rewarding a tiny nursery can be, find somebody with a little piece of ground that they will either let you use, let you rent it, or do a joint venture with you.

Is there really a market for small plants? The market is huge, something like 4 billion dollars last year alone, and the demand is tremendous. As a small grower, you have a tremendous advantage over the larger nurseries, their overhead is very high. As a backyard grower, yours will be almost nothing.

You might be asking; “I live in a small town in a rural area, how many plants can I really sell?”

Tens of thousands if you want to. Most people don’t realize it, but large wholesale growers are the largest buyers of small plants in the country. They sell so many plants that they just can not produce them fast enough themselves, so they buy them from wherever they can find them. Just pack them up in a cardboard box and ship them anywhere you want.

I routinely buy large quantities of small plants and have them shipped thousands of miles to my house. Why do I buy plants if I know how to grow them myself? There are a lot of reasons, but one is because I am impatient and don’t like to grow Japanese Maples from seed. I can buy Japanese Maple seedlings for as little as 75 cents and all I have to do is pot them up and watch them grow.

I also buy large quantities of flowering shrubs that I would like to start propagating myself. I buy them for 50 cents, pot them up, and often sell them the next year for $4.97. But in the meantime I take cuttings from them to propagate for next year’s crop. Then I never have to buy that variety again.

Those are the same reasons that many wholesale nurseries are always looking for great deals on small plants. When they find someone like you, growing in their backyard, they are delighted because they know they can buy what they need for less money from a small backyard grower than they can if they buy from a large nursery.

It only stands to reason, your overhead is almost nothing, you don’t have to raise the price of your plants to pay for buildings, hundreds of acres of land, trucks, tractors, and dozens of employees.

How much money do you need to get started? Almost none. All you have to do is root some cuttings, and you’re on your way! There are dozens of easy plant propagation techniques that are so easy to learn that young children can do them, and with great success, I might add.

This propagation information is available to you free of charge at www.freeplants.com

The size of the area you need to get started is really up to you, but an area about the size of a picnic table is a start. I’m serious. I root my cuttings in flats that are about 12″ by 15″, and can get between 100 and 150 cuttings per flat. In an area about the size of a picnic table you should be able to root several thousand cuttings at a time.

And guess what? As soon as they are well rooted, they have a value and can be sold immediately! Isn’t that cool? Typically a rooted cutting is worth about 50 cents. Let’s see now, 1500 cuttings at 50 cents each, that’s $750!!! Wow!!! The wheels should be turning now.

But you don’t have to sell 50 cent plants, you can grow them until they’re bigger and get more money for them. That’s what I do, I pot them up in small pots and they sell like crazy right from my driveway at $4.97 each.

This spring we sold over $25,000 worth of $4.97 plants right from our driveway. One of the people that bought my Backyard Nursery E-book held a sale this spring and sold $2,800 worth of plants her first weekend. She was ecstatic! Of course we also sold plants for much more than that. I used to grow Japanese Red Maples and we sold those for $45 each, and they sold like hot cakes!

This is one of the most fun and rewarding home businesses you could ever get involved in. My kids have learned work ethics, the value of a dollar, and skills that will last them a lifetime. Any time they needed a little extra money all they had to do was step out the back door and earn the money they needed.

It costs very little to get started, and the rewards can be quite high. It’s certainly not a get rich quick plan (because there is no such thing!), but plenty of people have done very well in the nursery business. All it takes is determination and hard work. You can learn it as you go along. It’s much easier than you think.

Michael J. McGroarty is the author of this article. Visit his most interesting website, www.freeplants.com and sign up for his excellent gardening newsletter. Article provided by gardening-articles.com

Did you know, that television — the persistent purveyor of pop
culture here in America — shapes a LOT of your prospects
behavior patterns?

Here, listen to this:

1. The average US home has the TV on for 7 hours and 40 munites
a day.

In case you’re wondering, that means by the time a child is 18
years old, they’ve already been exposed to 50,367.6 hours of
television!

Sheesh!

2. The average amount of television the average American
watches, is over 4 hours a day. (that’s 17% of your life,
by-the-way)

Likewise, this means the average American has actually watched
over 26,280 hours of TV by the time they’re already 18 years old.

3. 50% of all US households have 3 or more TV’s in their house.

4. (And this one was amazing) 45% of all parents say if they
have something important to do, they’ll use the TV to occupy
their children! (Whatever happened to books, or arts and crafts?)

5. 54% of children between ages 4 and 6 said they’d rather watch
TV than spend time with their fathers! (Gosh, I hope my daughter
wasn’t participating in that survey…)

6. 40% of all Americans watch TV while they’re eating dinner.

7. And lastly, on average, sadly… parents only spend 38.5
minutes a week having a meaningful conversation with their
children.

No doubt then, television is a HUGE part of American life. In
some cases, it’s even more important than having a relationship
with your children, for goodness sakes.

You’d have to assume from reading through these statistics, that
people are planning meal times around what’s on TV… they’re
spending a good amount of brain-power trying to make sure “this”
show gets taped or recorded at “that” particular time… and
they’re probably spending more energy watching David Letterman
than making love.

Which is very VERY tragic of course.

One thing TV doesn’t do, is… it doesn’t tax your attention
span.

You get entertained a little… and then you get some relief in
the form of commercials.

You hear a little bit about your topic… and then you go and
grab some ice cream.

Because of this, if your sales pitch isn’t giving your prospect
the same sense of “relief” — either in your story or in your
presentation — then your prospect is going to do the same thing
you do, when what you’re watching, no longer interests you:

They’re going to grab their remote and click to another channel,
which in this case means…

They’re going to toss your sales pitch straight into the garbage
can!

And above all else, you certainly DON’T want them to do this,
now do you?

So next week, to make sure this doesn’t happen to you, I’m going
to tell you “5 Ways To Give Your Prospect A Much-Needed Break In
Your Sales Copy!”

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you’ve been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!

Everybody does it, even I do it, looking out for the best earning home based business opportunity or affiliate program that you can sign up for your blog or web site. The belief is that if others are earning lots of cash from it, then you too can probably do it.

Actually the reality is a little different. Joining the best paying home based business matters little if you “take your eyes off the ball”. In other words if you remove your focus from the most important single factor that will help you deliver the high sales and commissions that others have earned from the best paying home based business opportunity that you have just found. And that is traffic.

Shortly after signing up for any best paying home based business, the online entrepreneur should return all their attention to where it matters most - generating as much traffic as possible for their site. The more people you can drive in the direction of your site, the more of them who will see your best home based business opportunity link and the more who will end up earning you a hefty commission.

Never “take your eyes off the ball” and in this case the ball is traffic generation. It matters like hell and will give you your best shot in any home based business.

Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars… and growing from their home business.